Joia Strategy

What We Do

Joia Strategy helps modern teams adopt and scale AI across CRM and GTM systems — with clarity, confidence, and creativity. We bring decades of marketing and transformation experience to connect people, processes, and platforms in ways that actually work.

Who We Are

With two decades at Salesforce, Oliver Demuth is a seasoned GTM leader with rich experience across sales, marketing strategy, executive engagement, and organizational design. Known for his calm presence and human-first approach, he combines operational rigor with emotional intelligence to guide teams through growth and transformation. Oliver’s style is thoughtful and clear-eyed, helping clients move from complexity to confidence with clarity, connection, and creativity.

Jeff Cortez brings leadership experience from Salesforce and Okta, with a background in brand, campaigns, insights, technical integration, and executive change management. Jeff blends technical fluency and storytelling with a strong focus on clarity and execution.

Our Approach

• Free discovery sessions to identify challenges and map opportunities
• Paid V2MOM planning workshops with leadership
• GTM benchmarking, full-funnel analysis, and campaign management
• Proven frameworks that support confident, creative AI adoption
• Change management and people/process/tech alignment